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The following excerpt is from The Sacramento Bee, September 21, 2005:
"It all started 12 years ago in a three-bedroom River Park home, coffee stacked to the garage rafters and a grinding machine working overtime as Barrie Gromala and Joyce Lemley looked for the perfect blend of organic beans.
They opened their first Beantrees Espresso Bar inside Hewlett-Packard in Roseville.
"When we started in 1993, Starbucks wasn't in Sacramento yet," said Gromala, Beantrees' 42-year-old president and co-founder. "I remember thinking, 'I hope I'm not getting in on the tail end of a fad.'"
Now Sacramento-based Beantrees is taking its line of organic beans from the coffee stand to the checkout stand in an exclusive deal with West Sacramento-based Raley's.
The arrangement marks Beantrees' first entry into the retail grocery aisle, right next to coffee giants Starbucks Corp. and Peet's Coffee & Tea Inc..."
To view a full size pdf of the article, click here.
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